Pop Up Stands are a popular alternative to traditional bespoke exhibition displays
For many companies in the UK, trade-shows, conferences, exhibitions are key events throughout the year that provide an opportunity to meet new customers, catch-up with existing ones and of course meet new potential customers and create new business.
When exhibiting at an exhibition, it is very important to make sure that your exhibition displays are as visible as possible to give you the best possible opportunity to attract attention in what can be a fiercely competitive environment.
In past years, the task of creating a professional exhibition display was an expensive prospect. Exhibition stands were usually constructed from timber or large metal gantry’s which needed to be assembled by a team of fitters called exhibition stand builders. Depending upon the size of the exhibition displays the cost for creating an exhibition stand could amount to the vast majority of a small businesses exhibition budget which restricted the customer to attending only one or a very limited number of exhibitions each year.
In recent times many companies have changed their approach to exhibiting, realising that professional, portable exhibition stands can be constructed using modular, portable exhibition stands such as banner stands, pop up stands or roller banners.
Utilizing portable exhibition displays in place of bespoke-built exhibition stands gives many businesses the ability to transport and self-install their exhibition stand, thus reducing costs. The lower costs also enable businesses to attend multiple shows each year, extracting maximum benefit from the investment they have made in the exhibition stands they have purchased.
In later articles, we will discuss the different portable displays available and the merits and down-points of each.
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